WAITING IN THE SKY
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Website Implementation
Waiting in the Sky is a strategy and insights agency specializing in entertainment marketing for clients like HBO, Max, Hulu, Netflix, and Warner Music. They needed a website that would validate their reputation with Fortune 1000 marketers – not as a lead generation tool, but as a credibility signal that positions them as the go-to partner for high-profile campaigns.
The site needed to feel elevated without agency clichés: no case study overload, no generic team pages. I translated visual design guidelines into a functional experience that prioritized their newsletter and cultural insights over hard-sell messaging.
The homepage centers on their positioning – "We represent the audience in the process of making & marketing pop culture" – with client logos establishing credibility. The three-pillar breakdown explains their approach while featured content showcases their cultural commentary.
The Capabilities page maintains visual continuity with the homepage's starry aesthetic while clearly articulating Waiting in the Sky's three core verticals: Insights, Strategy, and Activation.
