Breno Baldrati
Breno Baldrati
About me
I'm Breno, a product designer with ten years of experience solving complex, business-critical problems: from scaling global platforms to building products from scratch. Right now I'm the founding designer at Crouton, a Y Combinator company in New York.
I believe the best design comes from proximity: using the software until you know every corner of it, talking to users until their problems feel like your own. That's how you find what actually needs to be fixed.
Founding Designer, 2026–present
Crouton
Founding designer at a Y Combinator company building the operating layer for how companies actually run. Owning product from strategy to shipped screens.
Learn moreLead Product Designer, 2021–2024
kencko
Sole designer who transformed a rigid subscription into a flexible multi-product platform — from research to shipped code.
Learn moreSenior Product Designer, 2017–2021
Farfetch
Joined pre-IPO and designed loyalty and Private Client experiences for millions across Farfetch's global luxury marketplace, including the highest-value customer segment.
Learn moreMy work
At Farfetch I worked across multiple markets in a fast-scaling org, making decisions that had to hold up at scale. At kencko I was the sole designer, owning the full product lifecycle. In between, my freelance work spanned hiring risk assessment at Kizuna and Rally, a tennis app I built end-to-end with AI as my engineering partner. Since early 2026 I've been the founding designer at Crouton.
I've lived and worked in São Paulo, Lisbon, London, and now I'm in New York. I work best with teams who have a hard problem and the determination to solve it properly.
How I build
The tools have changed. What used to take a team takes a weekend now. But speed has never been the hard part — the hard part is knowing what's worth building, and caring enough to get it right.
AI can generate a screen. It can't tell you whether the screen should exist. It doesn't know your user, doesn't feel when something is off, doesn't lose sleep over the wrong shade of gray. That judgment is still human. And as the making gets cheaper, the thinking gets more valuable, not less.