Breno Baldrati
Product Designer
Senior Product Designer, 2017–2021
Farfetch
- Joined pre-IPO, stayed through the public listing and beyond.
- Designed loyalty and Private Client experiences for millions — including the highest-value segment.
- Led Chinese market adaptation: navigation, payments, and trust signals at scale.
Lead Product Designer, 2021–2024
kencko
- Only designer on the team. Full ownership from research to shipped code.
- Transformed a rigid single-box subscription into a flexible multi-product platform.
- Drove conversion through systematic A/B testing, user interviews, and a Walmart launch.
Product Designer, 2024–present
Freelance
- Designed Kizuna, reimagining how hiring teams assess candidate risk.
- Building Rally, a tennis app, from product strategy to React Native code.
- Shipping real products with AI as my engineering partner.
About me
I'm Breno, a product designer with 10+ years of experience across luxury marketplaces, subscription platforms, and early-stage startups. I've lived and worked in São Paulo, SF, Lisbon and London, and moved to the U.S. in 2024 to be with my partner.
I like teams that are determined to make a difference, hard product problems, strong collaboration, and getting to shippable answers fast.
My work
I started at Farfetch before the IPO and stayed through the public listing, designing within a large, fast-scaling org. That chapter taught me how global products really work: multiple markets, multiple teams, real operational constraints, and decisions that need to hold up at scale.
Then I went the opposite direction: I was the sole product designer at kencko, where I owned the experience end-to-end: research, UX/UI, design systems, and shipping work into production. I helped evolve the product from a single-product subscription into a multi-product platform and supported the move into retail with Walmart.
Now I freelance: I've worked on Kizuna (rethinking how hiring teams assess candidate risk) and a crypto product currently in stealth.
How I build
Design is changing fast. The tools are different, the timelines are compressed, and the excuses for not shipping are running out. But what hasn't changed is the hard part: knowing what to build, for whom, and why it matters. And the craft: the border radius that feels right, the shadow that adds depth without announcing itself, the spacing that makes a screen feel calm. That's still a human judgment call, and it's where I've always focused.
I also built an app. A real product. Rally is a tennis app in TestFlight with a real-time backend, geospatial match discovery, Glicko-2 player rankings, and Apple and Google Sign-In. I built it using AI as my engineering partner. Two years ago this would have required a full team. I did it because I think there's genuine market fit, and because I wanted to know what happens when a designer can go from vision to shipped product without waiting for anyone. Happy to send you a TestFlight invite.