KENCKO
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Product Design and Research
Kencko delivers organic fruit and vegetable smoothie boxes tailored to health-conscious customers. Their existing checkout flow was asking for customer information too early, creating friction and reducing conversions. We redesigned the experience to lead with value, introducing curated thematic boxes and improving visual hierarchy to better serve their core audience of women aged 40-60.
We explored multiple concepts and validated them through A/B testing and user interviews. The winning approach prioritized showing customers what they could get before asking for their details.
We introduced clearer package options – from pre-made thematic boxes to fully customizable selections – and refined the visual design to make the offering immediately understandable and appealing.
The original flow asked for customer information upfront, burying the value proposition beneath forms and testimonials. The redesigned experience leads with clear, visual box options that immediately communicate what customers will receive.
We explored multiple flow concepts and layouts, testing different ways to present the box options and customization journey. Each variation was designed to reduce cognitive load and help users quickly understand their choices.
Through A/B testing with customers, we compared two approaches: a single-page flow versus a multi-step journey. User interviews revealed a clear winner that balanced information density with ease of navigation.
The desktop experience maintains visual clarity at larger breakpoints, presenting all box options at a glance while keeping the three-step process visible and accessible.
The 3 step process of the final pre-set boxes experience.
